Welcome to Store to Store

INTRODUCING STORE TO STORE: At StoreToStore.com, we mean business. We are a "local shopping" news website that reports on retail outlets and business establishments in the ArkLaTex region in association with our sister site, ArkLaTexNews.com. Our sites were many years in the making and launched under the direction of Executive Editor Randa Thornton-Mason (see biography below) on May 4, 2019. The concept was initially developed in 2015 with the idea of establishing a news organization for the ArkLaTex region that included hard news along with local business and shopping news for the areas including Northeast Texas, Southwest Arkansas, North Louisiana and Southeast Oklahoma.

OUR CHALLENGE: The ArkLaTex has a population of more than 1 million people, and the geographic area it covers is vast. Our region has hundreds of unique retail stores - many of which have yet to be discovered by many ArkLaTex citizens. In addition, our demographic and economic research showed our local communities in the Four States area were far more socially and economically integrated than we originally realized. This exciting discovery led to a critical question: How do we effectively let people know about local shopping and retail opportunities in a region as large and diverse as the ArkLaTex?

REACHING OUT TO THE COMMUNITY: To cover the ArkLaTex fairly and evenly, we decided to create local "hubs" to distribute news. This would allow us to produce "hyperlocal" or "very local" news for the important communities of our region, including shopping and retail news. An added benefit is that our effort could spur economic growth as more ArkLaTex citizens become educated about local stores and what they had to offer.

RETAIL STORES MATTER: Above all else, we wanted to be sure we effectively reported on local shopping right here in the ArkLaTex. With the advent of online stores, many people are unaware of good deals awaiting them right here in our own downtown areas, free-standing mom and pop businesses, boutiques, strip centers and malls. Moreover, shopping locally promotes needed economic growth for our community. It also assists hard working locals and families who invest in the future of our area by putting their revenue back into our communities which results in a respected local business presence. These establishments are places where you can see, touch and purchase the merchandise - with the added bonus of appreciative hometown customer service.

HASSLE-FREE, BUSINESS-FRIENDLY ADVERTISING: We want to provide exceptional value to local businesses. Therefore, we're offering $99 per month teaser ads along with other discounts on advertising packages through February 2021. Plus, there's no contract to sign on StoreToStore.com. Click here to advertise now for best placement. Space is limited. 

STORE TO STORE AND THE WAY FORWARD: Our mission is simple: We want to provide relevant, interesting news and information on deals, shopping and retail stores for local citizens of the ArkLaTex. We also want people in other areas of the ArkLaTex (and beyond) to learn more about our interesting and unique retail stores and shopping centers in this wonderful region we all call home - while doing our part to promote local commerce, add jobs and expand opportunities.

Randa Thornton-Mason


Randa Thornton-Mason has a lengthy history of community service and business activity in the Ark-La-Tex. Before coming here, she attended Hardin-Simmons University in Abilene, Texas and worked as a bank and corporate retail auditor. As the wife of a US serviceman, she was employed in Germany by American Express Bank. After making a decision to establish roots in the Ark-La-Tex, Mrs. Thornton-Mason served as PTA president for area elementary and junior high schools. An avid painter, she was also named Cultural Arts Chairman for Texarkana ISD schools. For more than seven years, she served as director for a local ministry with five buses that brought children from Texas and Arkansas to church services and functions. She also wrote a weekly newsletter column about her experiences. In business, Mrs. Thornton-Mason served on the Board of Directors of Central Mall for more than 15 years. She owned and managed a Christian bookstore for over two decades and owned a seasonal Christmas store for 15 years. She also held and operated a James Avery Jewelry franchise for more than two decades until James Avery retired from franchising and she retired from business in the early 2000s. Mrs. Thornton-Mason later worked as a business development consultant to help international Christian bookstores in Europe achieve better marketing and product distribution. She also helped operate annual international conventions in Amsterdam. On the internet, Mrs. Thornton-Mason distinguished herself in the mid-1990s by becoming a full partner of a top national Christian retail website that still successfully operates today. Although she humorously describes herself as somewhat of a technophobe, she also helped create and finance other websites in the 1990s which were later acquired and merged with other companies. She looks forward to using her years of experience in business, community service, journalism and the arts to fulfill her new mission of bringing local news, information and increased visibility to our Ark-La-Tex region.